laurathatcher

Michelle, the marketing director at the UNC Chapel Hill luxury hotel, The Carolina Inn, reached out regarding a need for a range of promotional marketing materials to support upcoming events and initiatives for the year. I had so much fun creating several posters, printed ads, business card size promo cards, as well as large format posters promoting all of the amazing events going on at the hotel's famous Crossroads Restaurant. Although the events varied greatly in theme from Halloween, to Christmas, to private dinners, I wanted to create a cohesive look across materials. For each piece, I kept the incredible photography she provided in the spotlight of the designs, then overlaid the event information in white text over top for a modern and streamlined look across all materials. I switched up the accent font to correlate with the specific event theme, but kept the overall style and secondary fonts the same to create this streamlined and sophisticated look.