laurathatcher

I was BEYOND excited to design my own destination wedding invitations for our upcoming wedding in San Juan, Puerto Rico! For a destination wedding, it's incredibly important to include all of the important information your guests will need to know for not only the wedding day, but the weekend activities, hotel, and travel information. At the same time, you walk a fine line of overwhelming your guests if you provide too much detail or too many inserts since it is also key to create excitement and set the tone for the entire experience.

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I began the design process by making a mood board to establish our wedding theme. I was very picky about establishing the font choice and colors to ensure they perfectly reflected our tropical romantic wedding theme without looking too formal. I created the primary wedding invitation first to find a balance of traditional and on-trend design elements. These started out by including the floral elements in each invitation, and I worked to simplify in order to give them an understated elegance almost similar to letterpress designs. These were then digitally printed on a thick cream card stock with torn edges to further drive home that romantic feel. Each insert stacked to fit into an organized invitation pocket folder. The coral folder added a fun and unexpected bright accent to the muted invitations, and the coral hand lettered envelopes added excitement.