laurathatcher

When I worked at the print shop, one of my coworkers had a very close friend who had just started a new bakery business in the small town of McLeansville, North Carolina. For her birthday, Marty wanted to surprise Anita with a new logo and brand identity for her business in order to give it some polish and professionalism. Marty told me that Christ was a very important part of her life and her business, and that it was important to carry that into the general theme and branding. Both ladies were in their mid sixties, and I was inspired by their drive, humor, and close relationship. They were totally giving me Lucy and Ethel chocolate factory vibes. I decided to run with this retro theme and create a cutesy brand identity for her that was inspired by fifties colors and retro fonts. The end result was a modern take on fifties retro, and Anita was both surprised and excited by the final logo.