laurathatcher

Josh's father runs his own backflow business in his hometown in central Florida. Johnny contacted me looking for a branding refresh for his business called Accurate Backflows. In the last several years, Johnny had built quite a clientele and was known in the area as the best of the best. Johnny thought it was time that his logo and marketing materials reflected his level of expertise. It was important to him that his logo incorporated the primary icon in his current logo, which was a droplet icon he purchased from Shutterstock. I sent him several logo concepts along with the droplet, and his final pick was a rework and redesign of the droplet that included the backflow of water into the drop. I also updated the colors and fonts of the logo to look modern and professional. He was thrilled with the final product.