laurathatcher

To promote our newest offerings while at the print shop, the sales team tasked me with creating a promotional flyer that explained the customized marketing fulfillment. I wanted to create a design that was both print friendly and could be shared digitally through email or on the company website. Knowing that infographics could quickly grab attention while explaining complex information in a visual way, I wanted to take a stab at designing my first infographic. I first created the digital infographic version that could be used for email marketing and the website. My favorite part was drawing the illustrations and the marketing woman in Illustrator. Once the digital artwork was in a good place, I tweaked the artwork to ensure that it could be printed and that it folded neatly accordion style for the sales team to distribute in person. The sales team loved the design and printed many copies overtime and distributed them frequently.