laurathatcher

St. Roch is an upscale New Orleans inspired seafood restaurant located in downtown Raleigh. My team and I worked with St. Roch to really bring some sass and personality to their branding, interior space, and marketing campaigns. Inspired by Chef Sunny's look and personality, we gave St. Roch a punk-rock, cool, masculine look that was carried into their photography, interior space, Instagram feed, menu design, and email marketing campaigns.

I created engaging weekly campaigns that were posted through Instagram stories and email marketing. Four campaigns per month were organized into four categories that highlighted specials, new and classic menu items, holidays, and brunch. To optimize output speed to ensure we could crank out engaging content quickly, I created a template for each category, and these templates were rotated once per month with fresh copy, images, and graphics.

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We received lots of positive feedback from customers on the new look and vibe of the brand. Their email campaigns have had an increased open rate every month since we began working with them. After a year of working with St. Roch, their head chef Sunny was nominated for a James Beard award.