laurathatcher

Adrian reached out to me looking to expand his Mobile Detailing business. He had purchased some business cards using free stock graphics through Vista Print, but knew he would need unique and custom branding and a matching website to compete with the other mobile detailers in the area. He wanted a sleek and masculine logo, so I created a few concepts for him to choose from of a monogram style logo inspired by luxury car branding designs. He chose option one, a 3D style monogram with sleek and masculine typography.

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We began the web design process by studying competitor mobile detailing websites in the area to ensure we would match a similar experience. We also examined the type and amount of content that existed on their site to ensure we could compete with them from an SEO standpoint. We learned a lot about what would need to be incorporated in the site, as well as how to position Turner Pros to stand out. We knew his sleek branding would put him ahead of other competitors in the area, so we featured a darker color palette, clean and stylish typography, and featured luxury vehicles in the photography. We presented a much cleaner sitemap and design than his competitors while still incorporating the same amount of rich SEO optimized copy and content. We simplified the number of services offered to make the buying process clearer and easier for users to navigate and presented them in a way to encourage upsell. We also created a unique 'Find a Service' quiz feature that helps customers narrow down what service is best for their needs, and showed off his amazing work with a portfolio gallery page. Adrian was thrilled with his new website and recommended my services to his friends!