laurathatcher

Voda Boutique is an award-winning and Gen Z favorite womens fashion store located in upscale North Hills Shopping Center in Raleigh. To increase business during the pandemic when their brick and mortar store was closed, Voda transitioned to develop a strong online presence through impactful Digital Marketing.

I worked closely with the store owner to create trendy, ultra-fun weekly campaigns that were posted through multiple digital marketing channels such as Instagram stories, TikTok videos, their e-commerce website, and email marketing. These campaigns highlighted micro trends happening in the fashion world and educated their target audience on how to dress fashionably, using "cool girl" verbiage. Over time, the quality of the campaigns helped establish Voda as THE place to shop the latest trends and really stood out against their competitors in the space. As a result, Voda was able to increase online sales and revenue during unprecedented times. When their store was able to reopen safely, Voda's sales boomed even further and in 2021, they had their most profitable year to date. In 2022, Voda won an award for favorite local Raleigh fashion boutique.

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I was able to really develop my digital animation skills using Photoshop and several other iPhone apps to create engaging Instagram story slides and email campaigns that stood out against other local boutiques (wavy text, grit and blur, to playing with the order in which graphics in the composition appeared on the slide).